Why you failed always to book a Tatkal train ticket?

Why you couldn’t get Tatkal Train Ticket but your agent could?

Whether its any festive or New year celebration, you always plan your holidays trip at various destination within the country by Indian Railways rather by choosing to invest in costly air tickets.

Now during online booking of Railway tickets when you fill up your details you get that all the seats under Tatkal quota gets full within minutes of start of the booking and you immediately call up your travel agents and then you have to pay them a sum of somewhere between Rs 500-Rs 5000 as a commission for a confirmed tatkal ticket.


My first question is have you ever noticed that how the travel agents always manage to reserve a seat under the tatkal category on the Indian Railway Catering and Tourism Corporation (IRCTC) website while you failed even after your hard try?.

Now my second question is, its not like that only during festive season there is a rush for booking tickets while you may notice even during off-seasonal periods the Same reply you used to receive from the agents and when you ask them that why there is always a scarcity of Railway tickets around the whole year then they very smartly skip your query but after you arrive at the particular berth of the compartment, you will notice that many vacant berths are still there for travel.

More surprising used to be the fact that some of the ticket agents were able to book the same confirmed tickets from their end. For this, these agents charged extra money. However, the customers complain bookings are either rejected or they get a wait-listed ticket that too at a very steep price.

Did you ever wonder why such issues? What was the game all about? The answer is very simple because there’s a big Scam running behind it. Let me reveals the bitter truth behind the scene.

Who is behind the SCAM?

Ajay Garg, ex-IRCTC employee and presently working with the CBI, was the kingpin of this entire network for developing an illegal software which he sold to the travel agents who then booked 800 – 1000 tickets at one go. Anil Garg along with numerous other persons has been running this racket for the past one year. Garg had worked with Indian railways since 2007-2011 and understood the vulnerabilities in the website. This helped him loot the Indian Railways and the common people.

The Central Bureau of Investigation (CBI) on Wednesday 27th December arrested the techie, Ajay Garg, from Delhi after it was found that he played a big role in a racket that duped the entire Tatkal system.

The CBI official said “It was alleged that Garg had developed an illicit software for duping the Tatkal ticket booking system being run by the IRCTC and conspired with Anil Kumar Gupta. They indulged in distributing the software to private persons for their unauthorized use for a hefty consideration”. Garg was allegedly the brain behind one such illicit software which allowed the ticket agents to book hundreds of Tatkal tickets with a single click of the mouse.

Along with Garg, CBI has also arrested Anil Gupta, who worked on the front while the former remained veiled. CBI has said that Gupta was responsible for developing and distributing the software to agents for a price. Besides Gupta, Garg’s family members are also alleged to be involved in the scam. Garg’s parents, wife, sister, and brother-in-law are believed to be instrumental in making collections from travel agents using his software.

How Garg learned those frailties?

The thirty-five-year-old Ajay Garg had joined the CBI in 2012 through a selection process and has been working as an assistant programmer. Earlier, he had served with IRCTC, which handles ticketing system of the railways, between 2007 and 2011. The CBI probe has found that Garg learned the vulnerabilities of the IRCTC ticketing software during his tenure there, which he exploited in his software.

How agents charged extra money?

After failing to book tatkal tickets, passengers would go to the travel agents to secure a berth in the trains departing the next day. Under Tatkal Booking system, a premium quota for the tickets opened at 10 am for AC class and 11 AM for non-AC coaches for the trains departing next day. Under the scheme, a fixed number of seats, in each coach, are sold at a premium by the railways to travelers who need tickets urgently.

The travel agents would approach Garg who would book the required number of berth through the fake website. The travel agent would then charge the passengers somewhere between Rs 500-Rs 5000. Even some travel agents offer to provide confirmed tickets under the quota by charging a premium, over and above railways prices.

How they collect the payment?

Well, it’s another surprising that Garg collected the money in the form of bitcoins and through hawala channels to avoid scrutiny.

Through the software, Garg was allegedly able to keep the statements of tickets booked by the agents and charged them on per ticket basis, in addition to the cost of the software.

The recovered treasures after searching

The CBI has carried out searches at 14 locations in Delhi, Mumbai and Jaunpur during which it recovered Rs 89.42 lakh in cash, gold jewellery valued at Rs 61.29 lakh which include two gold bars of one kilogram each, 15 laptops, 15 hard discs, 52 mobile phones, 24 SIM cards, 10 notebooks, six routers, four dongles and 19 pen drives. The security agency has also arrested 10 agents, seven from Jaunpur and three from Mumbai in this connection so far.

The Indian railways already have an ongoing drive against ticket-less travelers and such illegal ticket booking, which creates artificial shortages of tickets.
“Minister of Railways Piyush Goyal has now further ordered to continue this drive and identify similar cases which are causing inconvenience to genuine passengers”.

So hope the coming year will really bring a relief for online booking of Tatkal Railway ticket. 


Why WhatsApp will stop working on BlackBerry OS, Windows Phone 8.0 after Dec 31, 2017?

With the end of this year (December 31), 2017 WhatsApp gives the shocking news of ending its service for several smartphone platforms. The Facebook-owned company has confirmed this via its official blog post. So the countdown starts for some mobile platforms when it comes to WhatsApp updates.


The messaging service will end support for operating systems from BlackBerry OS, BlackBerry 10, Windows Phone 8.0 and older devices, and Nokia S40 will not be able to use WhatsApp properly after December 31, 2017. This means that users using mobile phones running any one of these platforms will not be able to use WhatsApp after this year. WhatsApp says users on these particular platforms will not be able to create new accounts, nor re-verify existing accounts once the company ends support. End of support does not mean a user will lose access to their WhatsApp account. WhatsApp says users can continue using the app on their phone, but should not expect any future security updates or new features.

While Windows 8 will get axed once 2018 starts, WhatsApp will continue support for Windows 8.1 version and higher devices, even though Microsoft itself has admitted that Windows Mobile is dead. In BlackBerry’s case, the company has itself confirmed it will no longer be manufacturing or launching new smartphones, and the BlackBerry 10 and BlackBerry OS have been abandoned. Instead, new BlackBerry-branded phones are now manufactured by China-based TCL and powered by Android OS. So WhatsApp ending support for the BlackBerry platform is not surprising.

The company said “We will no longer actively develop for these platforms, some features may stop functioning at any time,” WhatsApp said. “These platforms don’t offer the kind of capabilities we need to expand our app’s features in the future. If you use one of these affected mobile devices, we recommend upgrading to a newer OS version, or to a newer Android running OS 4.0+, iPhone running iOS 7+, or Windows Phone 8.1+ so that you can continue using WhatsApp,”

This is not the first time that WhatsApp is ending support for old mobile platforms. In February last year 2016, also the company had announced a list of devices/platforms that it ceased support for. These included Android 2.1 and Android 2.2; Windows Phone 7. The list also had a version of Apple’s mobile operating system iOS, iPhone 3GS/iOS 6. This list also included BlackBerry OS and Nokia S40 platform, the date for these was later changed to June 2017 and then this deadline was further updated to December 31, 2017. This means these platforms have already received extensions twice.

These are the mobile OS that would stop supporting WhatsApp by the end of this year:

— Nokia Symbian S60 after June 30, 2017

— BlackBerry OS and BlackBerry 10 after December 31, 2017

— Windows Phone 8.0 and older after December 31, 2017

— Nokia S40 after December 31, 2018

— Android versions 2.3.7 and older after February 1, 2020. 



How to stop WhatsApp from Auto Downloading on Android, iPhone?

WhatsApp has close to 1.5 billion users globally, with India being among its top markets. WhatsApp has over 200 million users in India alone. In fact, it is probably one of the first apps anyone in India downloads when they get a new smartphone as it has become the default means of texting in the country. Due to the increasing popularity of the chat app has made it compatible with the messaging. SMS sounds old and outdated now.


Besides text conversations, WhatsApp is also a place where people share a ton of photos and videos. Both photos and videos get auto-downloaded on iOS. However, it can become an annoyance too when the chat app automatically downloads all those stupid memes, audio files, videos, and photos. These not only clutter your phone’s gallery and music player but also eat up a lot of storage and data. Here’s how you can stop WhatsApp from automatically saving photos and audio on your phone.

How to Stop Auto Downloading and Saving Pictures, Videos and Other Media on Whatsapp for Android phones:

If you are an Android user, open your WhatsApp, go to Settings>Data and storage usage>Media auto download. Now uncheck all the three boxes under the Media auto download- when using mobile data, when connected to Wifi and when roaming.

Step by step guidance:

  1. Open WhatsApp, make sure you are seeing the main window – where all your chats are displayed. Tap the three vertical dots on the top right > Settings.
  2. Now tap Chat settings > Media auto-download. You’ll see three options: When using cellular data When connected to Wi-Fi and When roaming. Tap each one and disable auto-downloads by unchecking all three options – Images, Audio and Video.

To view photos, you will have to download them. When you do, WhatsApp saves them in a folder, and you can get inundated with stupid memes and other unwanted content, which is visible to anyone who open’s your phone’s Gallery App. However, it is possible to stop these photos from appearing in the Gallery app. Here’s how you can do that:

  1. Download Quickpic and open the app.
  2. Navigate to the WhatsApp media folders. The location of the WhatsApp folder varies across devices but it should typically be the following: Internal Storage (sometimes labelled sdcard0) > WhatsApp > Media > WhatsApp Images, > WhatsApp > Media > WhatsApp Audio, and WhatsApp > Media > WhatsApp Videos.
  3. Long-press the WhatsApp Images folder and make sure that it is selected. Do the same with the WhatsApp Video and WhatsApp Audio folders.
  4. After selecting the three folders, tap the three dots icon on the top-right > Hide. This will ensure that the Gallery app doesn’t show them. You can still view these images and videos within WhatsApp and through any apps that let you view hidden folders. But if you pass your phone to someone, you no longer need to worry about them seeing the WhatsApp photos and videos through the Gallery app.


How to Stop Auto Downloading and Saving Pictures, Videos and Other Media on WhatsApp for iPhone:

iPhone users can also de-clutter their phone from annoying audio file, videos, and photos. Open WhatsApp>Settings>Data and storage usage. Now check the Never box for photos, videos, audio, and documents.

Step by step guidance:

  1. Open WhatsApp and tap the Settings button at the bottom-right, and tap on Data and Storage Usage
  2. In this menu, you will see the Media Auto-Download option on top
  3. For Photos, Audio, Videos, and Documents, select the Never option.

Now only the files you choose to download manually will appear on your phone, and you can even choose to stop the photos and videos from appearing the phone’s Camera Roll. All you need to do is to go to Chats in the Settings menu, open the Save to Camera Roll menu, and turn it to off. This stops the pictures people are sending from showing up in the camera roll and taking over your synced Photo Stream.

Few quick points to save mobile data and phone storage when using the WhatsApp:

  • Stop auto-download of heavy files. Videos are entertaining but hog a lot of space on your phone. You can always set the auto-download for such videos when on WiFi.
  • Allow chat back up but only on WiFi. WhatsApp stores all your text chats and images. While this is an important feature as it allows you to retrieve your photos later from Cloud, backing up on mobile data can eat up your mobile data. So try doing it only on WiFi.
  • WhatsApp has an option where you can view your contacts and how much space each is taking. Go to WhatsApp> Storage and data usage>Storage usage.
  • Now you will see all your recent chats along with the space each is consuming on your phone. Select the chat>Manage messages>Clear messages.

Low data usage for WhatsApp calls:

WhatsApp also has an option to lower the amount of data it uses during WhatsApp voice calls. Open WhatsApp>Settings>Data and storage usage> Low data usage.

Hope the above sharing will definitely help you to save your Smartphone’s storage from mess up by unwanted WhatsApp auto-downloading of videos, images.

Zika Virus – An Emerging Global Threat

What is ZIKA Virus?

The Zika Virus, first identified in Uganda in 1947, is transmitted by Aedes mosquitoes, the same type of mosquito that carries dengue fever, yellow fever, and chikungunya virus. A mosquito bites an infected person and then passes those viruses to other people it bites. It was later identified in humans in 1952 in Uganda and the United Republic of Tanzania. The first large outbreak of disease caused by Zika infection was reported from the Island of Yap (Federated States of Micronesia) in 2007. 

Zika Virus

How it is transmitted?

Zika virus is primarily transmitted to people through the bite of an infected mosquito from the Aedes genus, mainly Aedes aegypti in tropical regions. Aedes mosquitoes usually bite during the day, peaking during early morning and late afternoon/evening. This is the same mosquito that transmits dengue, chikungunya virus and yellow fever.

Zika can spread through Sexual transmission, usually, after a person traveled to an area where Zika has broken out, got the virus, and gave the virus to a sex partner who did not travel. Infected women and men can both pass the virus to sex partners even if they haven’t shown symptoms of infection, In addition, infected pregnant women can pass the virus on to their fetus. Other modes of transmission such as blood transfusion.

What are the symptoms of ZIKA virus disease?

Most people don’t have any symptoms, only about 1 in 5 people with the virus will exhibit symptoms, If symptoms do occur, they are usually mild and last around 2 to 7 days after a bite from an infected mosquito.

Symptoms of Zika virus infection:

  • rash
  • itching all over the body
  • fever
  • headache
  • joint pain (with possible swelling, mainly in the smaller joints of the hands and feet)
  • muscle pain
  • conjunctivitis (red eyes)
  • lower back pain
  • pain behind the eyes

.A diagnosis of Zika virus infection can only be confirmed through laboratory tests on blood or other body fluids, such as urine, saliva or semen.

What are the Complications of Zika virus disease?

Zika virus infection during pregnancy is a cause of congenital brain abnormalities, including microcephaly and that Zika virus is a trigger of Guillain-Barré syndrome.

What is Microcephaly?

Microcephaly is a condition where a baby’s head is smaller than those of other babies of the same age and sex. Microcephaly happens when there is either a problem in utero, causing the baby’s brain to stop growing properly, or after birth when the head stops growing properly. Children born with microcephaly often have developmental challenges as they grow older. In some cases, children with microcephaly develop entirely normally. Microcephaly can be caused by a variety of environmental and genetic factors such as Down syndrome; exposure to drugs, alcohol or other toxins in the womb and rubella infection during pregnancy.

What is congenital Zika syndrome?

In addition to congenital microcephaly, a range of manifestations has been reported among babies up to 4 weeks old where there has been exposure to Zika virus in utero. 5 types of birth defects, including severe microcephaly, that are unique to Zika or rarely occur with other infections in pregnant women. They are:

  • Decreased brain tissue with calcium deposits indicating brain damage
  • Damage to the back of the eye
  • Limited range of motion in joints, such as clubfoot
  • Too much muscle tone, which restricts movement

Those effects in babies are called congenital Zika syndrome.

Not all children with congenital Zika virus syndrome present with microcephaly. On the other hand, failure to observe signs of congenital Zika virus syndrome, particularly when assessed in utero, does not necessarily mean that the fetus or newborn does not have abnormalities. For example, hearing abnormalities may not be assessed in utero but only after birth. Some signs such as seizures may develop only after birth.

What is the treatment for ZIKA virus symptoms?

There is no specific treatment for Zika virus symptoms. Drinking plenty of water and taking paracetamol may help relieve symptoms. The disease usually runs its course within a week or so. The infected people must take plenty of rest, drink fluids to prevented take acetaminophen for fever and pain,

There is no vaccine against Zika, but the National Institutes of Health is testing one in humans. If symptoms worsen, they should seek medical care and advice. 

Who is at risk of being infected?

Where you live, your travel history and the travel history of your sex partner(s) can affect your chances of getting Zika. Anyone who is living in or traveling to an area where Zika virus is found.

Many people infected with Zika won’t have symptoms or will only have mild symptoms. However, a pregnant woman, even one without symptoms, can pass Zika to her developing fetus. Zika infection during pregnancy can cause serious birth defects. Zika virus primarily spreads when a mosquito infected with Zika bites you. Zika also spread through sexual transmission with a man or woman who has Zika. Sex includes vaginal, anal, or oral sex and the sharing of sex toys. Zika can pass through sex even if the person does not have symptoms at the time. 

In which countries ZIKA Virus popular?

The number of countries and territories that had reported mosquito-borne Zika virus transmission as of November 16, 2017, by WHO region. As of this time, the total number of countries/territories that had reported mosquito-borne Zika virus transmission had reached 85, of which 49 were in the Americas. 

Zika virus disease has reached India, with the World Health Organisation (WHO) confirming first three cases in Gujarat’s Ahmedabad. The Ministry of Health and Family Welfare – Government of India (MoHFW) reported three laboratory-confirmed cases of Zika virus disease in Bapunagar area, Ahmedabad District, Gujarat State, in India.

How can ZIKA be prevented?

The best protection from Zika virus is preventing mosquito bites indoors and outdoors, especially from sunrise to sunset when mosquitos are most active.
Such measures include:

  • Use mosquito repellent in accordance with the instructions indicated on the product label.
  • Wearing long-sleeved shirts and long trousers
  • Sleeping or resting in screened or air-conditioned rooms
  • Using mosquito nets

Other measures:

  • Using a condom when staying in an area with active Zika transmission and continuing to do so for at least eight weeks after returning from this area will reduce the risk of sexual transmission. If symptoms were experienced, condoms should be used for six months following the cessation of symptoms.
  • Travellers returning from Zika-affected areas are not allowed to donate blood until the risk of infection has passed, which is 28 days after returning from a Zika-affected area.

How is Zika virus disease diagnosed?

Zika virus infection can be diagnosed using laboratory testing. Healthcare providers may order blood tests to look for Zika if a patient has compatible symptoms with Zika virus disease and has recently traveled in an affected area.

Products & its benefits 

Use Good knight Personal Repellent Cool Gel or Good Knight Fabric Roll On Personal Repellent (8ml, Bubblegum) and protect your family from mosquitoes throughout the day both indoors and outdoors.

Good knight Fabric Roll-On


  • 100% Natural Formula.
  • It provides Up to 8 hours of protection.
  • Contains Aloe Vera.
  • It is child safe and certified by the pediatrician.
  • It is Skin friendly cool gel with the pleasant fragrance and superior skin feel.

Good knight Activ+ System

Good knight Activ+ System


  • 2x power with Activ mode
  • Switch between active mode and normal mode, depending upon number of mosquitoes
  • Protection in all corners of the room
  • Protects your family from diseases like dengue, chikungunya, Zika

Good knight Activ+ Low Smoke Coil

Good knight Activ+ Low Smoke Coil


  • Power formula ensures 12 hours of protection
  • Active filter technology ensures lesser smoke
  • Protects your family from mosquitoes spreading diseases like dengue, chikungunya.


I have mentioned 3 products of Good Knight which you can use in outdoor and indoor also like repellent cream. Also, I mentioned about Low smoke coil so that during power off or place with no electricity where you can easily take the protection from the GoodKnight Low smoke coil.

The protection of your family is depending on your hands and there is always a saying that prevention is better than cure. Because a healthy family is a key to happiness. So live a healthy and happy life by using these Good Knight products and protect your family from dangerous mosquitoes.


Top 10 Best Water Purifiers in India 2018

HUL Pureit Ultima RO+UV Water Purifier

How can I find the best water purifier?

Drinking Water Helps Maintain the Balance of Body Fluids. Our body is composed of about 60% water. The functions of these bodily fluids include digestion, absorption, circulation, the creation of saliva, transportation of nutrients, and maintenance of body temperature.

So we cant compromise with its purity when we aware that without water life is impossible then it’s only in our hand that how we could protect us and our family from its contamination and choose the best pure water purifier for our long healthy life.

There are a plethora of harmful substances that are present in the regular water systems and everyone is aware of this fact. It is definitely a matter of concern because every day there are reports found about dangerous substances and metals found in the tap water. This is the reason you will see people running after best water purifiers, 

 Today’s advanced purifiers are loaded with different types of features that ensure 100% clean drinking water.

 Apart from health burdens many people also suffer from economic burdens, because those families which have low-income cant imagine about affording the costly water purifier. But our government also aware peoples to save the life from contaminated water and that’s why there are basic RO systems that are available at affordable rates in markets now because spending money on a water purifier system is a long-term investment towards your health and a health of your loved ones, mind it.

Check before buying your water purifier

There are many different types of water purifiers system, each uses a different type of technologies to purify water. The Conventional RO water purifiers that are available in the market will remove all the dissolved salts present in the water and can cause a mineral deficiency. Minerals are inorganic substances which are much required for humans to maintain a healthy life. Some of the essential minerals found in the water are Calcium, Magnesium, and Potassium. So, you should buy an RO water purifier that comes with a TDS Modulator/Controller.

Some of the Top Water purification Brads like Kent, HUL Pureit, Aquaguard are offering RO water purifiers along with a TDS controller. The TDS Modulator can retain the natural minerals present in the water.

Reverse Osmosis Water Purifier

The RO water purifiers use a very fine membrane to purify the water. Only a Reverse Osmosis water purifier has the capability to remove the dissolved salts present in the water.

TDS …. TDS full form is Total dissolved solids. Minerals, salts or dissolved metals such as calcium, chloride, nitrate, iron, sulfur and some organic matter that dissolved in water commonly referred as TDS. TDS expressed in terms of milligrams (mg) per liter of water, also referred in parts per million (ppm).

The Bureau of Indian Standards (BIS) has set the acceptable limit of TDS in drinking water at 500 mg/LMost commonly used purification systems to reduce TDS are carbon filter and reverse osmosis(RO).

What is RO MF?

MF is full form of Microfiltration purification technology. In MF purification the water is passed through a special pore-sized membrane to separate microorganisms. Both reverse osmosis and nanofiltration are fundamentally different since the flow goes against the concentration gradient.

In a recent research found that if MF filtration is used as pre-filtration, before RO purification, the purification results are much effective. Kent released such MF + RO purifiers in the market as well.

Why UV + RO Water purifier?

Ultraviolet Water Purification

A UV water purifiers employ a UV Bulb that passes the powerful UV Rays into the water. The UV Rays are 99% capable of killing all the Bacteria, Viruses, and Cysts present in the waterIf you are living in a place where you get water from public water supply or the TDS levels in the water is low, you can opt for a UV water purifier. Please note that an Ultraviolet Water Purifier is not capable of removing the dissolved salts present in the water.

The Combination of RO + UV technologies in the water purifier can save you a healthy and tasty drinking water along with the TDS modulator.

There are different types of water purifiers available in the market and all of them are mentioned below for a better understanding and for making the best choice as per your need and budget.

Top 10 Best Water Purifiers in India 2018

When you are deciding to buy the best quality water purification system for your home, you would come across many options that become challenging and hard to go through. By comparing these systems, you can easily get what you want for your home. Check out the list of some best water purification systems and choose your needy one:

 1. Livpure Glo 7-Litre RO + UV + Mineralizer Water Purifier

Live pure is one of the arising top water purifier brands in India. The Storage capacity of the Livpure Glo RO + UV + Mineralizer Water Purifier is 7 liters which make it an ideal choice for a medium-sized family.

Livpure Glo 7-Litre RO + UV + Mineralizer Water Purifier

Features include:

  • RO + UV water purifier can work with all kinds of water sources like Borewell, Tap water, River water up to 1500 TDS levels.
  • The RO Membrane makes sure that all the Hazardous chemical.
  • UV bulb kills the life-threatening bacteria, virus, protozoa.
  • The sediment filter and Activated carbon filter remove suspended impurities also adsorbs bad taste.
  • The Silver Impregnated Post carbon filter enhances the water taste by removing the volatile organic impurities.


  • RO + UV + Mineralizer
  • TDS Levels up to 1500 ppm
  • 7 Litre Storage
  • Sleek and compact design.


  • No water level indicator
  • Water may be wasted.

 2. Pureit Mineral Classic RO+UV Water Purifier

The 6 Litre HUL Pureit Mineral Classic RO + UV is one of the Best water purifiers in 2017. If you are looking for a Budget RO + UV water purifier, Pureit Mineral Classic is the exact choice for your budget with 6-liter capacity.The Pureit Mineral Classic 6 liter RO UV water purifier offers not only tasty and sweet water but also full value for your money and an ideal choice for small and medium-sized families.

Pureit Mineral Classic RO+UV Water Purifier

Features Include:

  • The RO Membrane remove Hard Metals and Dangerous salts from water that contain TDS levels as high as 1800ppm.
  • The Weight of the Pureit Classic is Just 7.3 Kg.
  • Made of Food Safe and good-engineering plastic, so no chance for water leakage and bad odor.
  •  Reverse Osmosis membrane removes dissolved salts, the UV Chamber kills the bacteria and virus.
  • There is a Post-RO Carbon Filter for the further cleansing of water and adds minerals post purification to enhance the taste of water.
  • An Advanced Voltage fluctuation guard in the Pureit Classic RO UV that protects the purifier from unexpected voltage change between 165 and 280V.


  • 6 Litre Storage
  • TDS Levels up to 1800 ppm
  • Best and comfort price RO + UV
  • Water-Level Indicator
  • 100% Water passes through RO.


The drawback is water wastage while using.

3. Aquaguard Genius RO + UV +UF water purifier

The three technologies RO, UV, and UF based Aquaguard Genius, is the right choice for a high-end option. It detects the quality of the input water. If the TDS levels in your water are high and you are looking for a Budget RO, the Pureit Classic 5 liters RO+MF is the right choice. This  Water purifier can turn the hard water up to 1800 ppm into the soft and sweet water.

Aquaguard Genius RO + UV +UF water purifier

Features Include:

  • The storage capacity of this water purifier is 7 liters.
  • RO membrane can work with water having TDS levels up to 2000 ppm.
  • The Mineral Guard discards the excess minerals and adds the right amount of minerals in the purified water.
  • You will get a notification to replace the cartridge.
  • Suitable for all types of water sources
  • It comes with a taste enhancer so you will get pure and sweet water.


  • 7 Litre Storage
  • RO + UV + UF + Mineral
  • TDS Levels up to 2000 ppm
  • LED display and water level sensor
  • Helps users to see the water level.
  • Suitable for All Water sources.


  • Higher Maintenace cost.
  • There will be some water wastage.

 4. HUL Pureit Ultima RO+UV Water Purifier

Pureit Ultima from the Hindustan Unilever Limited is specially designed for Indian Homes, with 10 Litre storage tank, appropriate for a Large family. If you are looking for the best water purifier and budget is not your concern, you can opt for Pureit Ultima, it stands among one of the excellent systems available right now. In case you are living in a place where you won’t get water from public water supply or the water contains Arsenic, Lead, and Cadmium, you can install the Pureit Ultima, will be the best option.

HUL Pureit Ultima RO+UV Water Purifier

Features Include:

  • The Storage capacity of the Pureit Ultima is 10 liters.
  • purity indicator to find the purity levels in the water.
  • It comes with a Superior Digital Alert system, to give prior alert before the Germkill Cartridge runs out of the juice.
  • It can remove Total Dissolved salts in the water (2000 ppm).
  • The combination of RO and UV can kill up to 10 Million virus cells in one liter of water.


  • 10 Litre Storage
  • RO + UV with TDS Controller
  • TDS Levels up to 2000ppm
  • Works with all types of water sources
  • 100% Water passes through RO.


  • Expensive
  • There will be some water wastage.

 5. Kent Maxx 7 L UV + UF Water Purifier

Kent Maxx is the best-rated UV + UF water purifier and is rated five stars by more than 200 customers. So, If you receive water from Public water supply or the water source is soft, you can opt for Kent Maxx.

Kent Maxx 7 L UV + UF Water Purifier

Features Include:

  • The UF Purifiers work even if the water contains a lot of dirt.
  • It comes with the combination of UV and UF technologies.
  • The UV Bulb kills all the Virus, Bacteria, and cysts found in the water.
  • The UF Membrane makes the water free from all the suspended impurities.
  • It is made of Food-Grade and non-breakable ABS Plastic with built-in-SMPS.


  • 7 Litre Storage
  • Best Budget UV + UF
  • No water wastage
  • Water-Level Indicator
  • Low Maintenace cost.


  • Water purification system is appropriate for low TDS waters.

6. Kent Grand plus TDS 8 L RO + UV +UF Water Purifier

It is one of the best-selling in India and is fully automated. It employs a double purification of RO + UV + UF that removes even the Dissolved salts and impurities. The Kent Grand Plus Water Purifier is based on a patented Mineral ROTM technology.

Kent Grand plus TDS 8 L RO + UV +UF Water Purifier

Features Include:

  • It comes with TDS Controller that preserves vital minerals.
  • It has alert alarms about the filter replacement.
  • Auto on-off.
  • A classic design along with a see-through cover.


  • 8 Litre Storage
  • Best Value For Money RO + UV + UF
  • Mineral ROTM technology
  • Water-Level Indicator
  • Suitable for all water sources.


  • Will waste some water.

7. Kent Ace Mineral RO TM RO + UV +UF Water Purifier

It is one of the dominant models of the water purifier from a reputed brand Kent, which has achieved success for a variety of models of purification systems.

Kent Ace Mineral RO TM RO + UV +UF Water Purifier

Features Include:

  • Storage capacity 7 liters
  • It is RO + UV based water purifier having a storage tank.
  • Filtration capacity is 15 liters
  • An auto shut off feature
  • Effortless onsite cleaning regularly
  • It also runs on the UF technology to filter the dangerous particles from the water.
  • LED indicators are available
  • Made of ABS food grade plastic
  • Suitable for all kinds of water.


  • It has a porous UF membrane
  • It filters completely to provide pure water
  • Less electricity consumption
  • CE Certified and verified due to its performance.


  • Needs regular maintenance biggest headache for users.
  • Appropriate for purification with special abilities of power fluctuation handling only.
  • As per users, frequent repairs are needed.

8. Aquaguard Enhance 7L RO + UV + TDS Water Purifier

The Aquaguard Enhance RO + UV + TDS water purifier with 7L capacity is the best option TDS level based water purification system. It is focused on providing with water that is entirely healthy, pure, and safe.

Aquaguard Enhance 7L RO + UV + TDS Water Purifier

Features Include:

  • I-Filter technology eliminates the suspended particles from water
  • Taste enhancer cartridge cleans the water that gives safe and pure water
  • Biotron Cartridge is capable of breaking down the water molecules to make them absorb easily
  • Chemi-Block helps to eliminate higher chlorine and organic impurities.


  • It works on the RO + UV filtration systems
  • There is little or no noise at all
  • TDS level based
  • It is completely automatic in nature
  • It completely removes the bacteria.


  • It produces lots of water while ejecting the wastewater through the pipe, which takes it as a big concern.

9. Blue Star Stella RO+UV 8.2 L RO + UV Water Purifier 

The another one of the best RO water purification system of an Ultrahigh feature of the TDS removal with 8.2 Liter capacity gives you the purest and safe drinking water.

Blue Star Stella RO+UV 8.2 L RO + UV Water Purifier

Features Include:

  • It is having a double-layered UV+RO protection.
  • RO removes suspended elements, ions, dissolved impurities, microorganism.
  • UV feature deactivates cysts, bacteria, and deadly viruses.
  • Touch sensor
  • Child lock
  • Enhances taste
  • UV lamp is present
  • Sediment filter with super fine technology
  • Water recovery with superior cleaning up to 33%.


  • Ultra high total dissolved salts removal technology
  • Electronic button for dispensing
  • 250-liter purification capacity
  • RO membrane.


  • Expensive
  • Weekly cleaning required for UF membrane.

10. Tata Swach Ultima Silver RO+UV Water Purifier

The RO + UV water purifier is suitable for water TDS level-up to 2000 ppm. The purifier has a wall-mountable design and a stylish tap that enhance the look of the product. The appliance comes with a voltage spike guard protection from maintaining the voltage fluctuation.

Tata Swach Ultima Silver RO+UV Water Purifier

Features Include:

  • 6-liter water storage capacity
  • Voltage spike guard protection
  • 15ltr/he purification production rate
  • Silver nanotechnology
  • Auto-flushing system.


  • TDS level-up to 2000 ppm.
  • Wall Mountable Design
  • Auto Shut Off
  • Voltage Spike Guard Protection.


  • Low Storage Capacity.


From the list of these top 10 water purifiers from different brands, you can choose the best one that meets your needs and budget. Cost is another factor that you need to consider while selecting the best water purifier for your home. cost of these purifiers can be checked online. Look online for other brands and compare them on the basis of the features, benefits, and much more. So, start your search now and ensure to obtain a right fit for your home!

How to increase battery life of android phones?

Smartphones now become a significant tool of our life without which we cant imagine a day but many of us face with the battery problem. So, people often ask “How can I extend my battery life?” Most of the smartphones like Android consume much battery as compared to others.

how to increase battery life of android phones

 As a result, in conventional condition Android battery dies in about 6-7 hours. Many of us use battery booster app for Android but it doesn’t seem beneficial. So the solution to improve Android battery performance is through manipulations on the software side.

The best tricks to save your battery life long:

Avoid High Temperatures

Heat waves play a huge role in damaging the smartphone battery. Leaving your smartphone exposed to extreme temperature can be damaging to both the device and the battery. So, make sure to avoid high temperatures and if possible remove the back cover of your smartphone while charging.

Avoid Quick Recharges

 People always choose to charge their smartphone for 15 minutes just to ensure the device holds enough power to run another 1 hour. Give the full charge for your battery. This will prevent quicker recharges being needed in the day and will also improve the battery life.

Wi-Fi drains far less battery than cellular service

If you want to conserve power, then you should always turn off Location (GPS), Bluetooth, NFC, Wi-Fi and mobile data when you aren’t actively using them.

When you are traveling on long journeys, your mobile will keep changing the base station from which it receives signal, resulting in faster battery drain. If you’re in an area where cell service is patchy, your phone can expend a lot of battery power trying to get the best connection it can. So use it in airplane mode if you are not expecting any calls and want to listen to music for long hours.

 Turning on Airplane Mode or turning off your mobile data in favor of an available Wi-Fi network can make all the difference in the world. Only turn on Bluetooth and NFC as long as you need them even though they consume very little power.

 If you have the choice between using Wi-Fi or cell signal, always choose Wi-Fi, all other things equal. Wi-Fi drains far less battery than cellular service.

Turn Off vibrations and haptic feedback

Every phone has got a little motor called ‘An eccentric rotating mass vibration motor (ERM) that has an unbalanced load attached to it. The rotation of this load produces vibration. Head over to Settings>>Sound. Turn off haptic feedback too that buzz you get from typing on the keyboard. Switch off vibrate, it actually takes more power to vibrate your phone than it does to ring it.

App killers suck battery rather than conserve it

Never use app killers for managing those unused apps and most of the apps that you kill this way will just spring right back to life. But there’s a new feature that’s been available since Android 4.0, the Recent Apps menu. Although this feature’s primary intent is to make swapping between apps faster, it is also possible to “swipe away” apps. Some myths have cropped up that it’s good practice to pull up the Recent Apps menu and swipe away any apps you aren’t using, effectively killing them.

This just isn’t true. For one, swiping away recent apps doesn’t kill them. It is a good way to get an app to stop misbehaving for example, if a Facebook photo gets stuck uploading, then swiping away the app will tell Facebook to cancel this action, but the apps you see on this list are not actively running in the background. The Recent Apps menu is nothing like the Task Manager on your PC, it’s just a visual catalog to help you navigate your apps easier.

Clear recent apps and use fewer widgets

 Exit an app as soon as you are done with it or else it will continue running in the background. Pressing just the back button might not terminate the app. Keep clearing your ‘recents’ panel frequently.

Delete the widgets that are placed to offer information not required throughout the day and still fetch data from the internet such as weather apps, stock apps, scoreboards etc. If you already have a bunch of useless widgets on your device then you just need to do a couple of things and they’ll be gone. Long press on a blank space on your home screen. Now drag the widget you don’t need into the trash bin at the top or bottom of your screen though it depends on the brand.

Set your IFTTT to make your life easier

If the norms of our regular schedule are being managed by some else then it makes our life easier. Only IFTTT can do this. IFTTT is a beautiful service that’s great for non-programmers and first-time automators. The goal of IFTTT is to put the internet to work for you. The letters stand for “IF THIS, THEN THAT”. Once you subscribe to their service on the website and download the Android app “IF,” you can get your phone to do a variety of things without your active intervention.

For instance, you might activate your phone’s “Location” channel. This will let IFTTT respond to your smartphone’s location. Then you might tell IFTTT, “Okay, if I leave home, turn my Wi-Fi off.” And then, likewise, “If I arrive home, turn my Wi-Fi on or to turn on Airplane mode or even do not disturb mode.”It turns your phone into a fully automated, power-managing machine. Once you play around with it for a little bit, you’ll start to find all sorts of things to automate, even beyond the scope of your phone’s battery life.

Don’t Do Heavy Gaming

Heavy games require a lot of resources. So, the best tip is to avoid heavy gaming for long. Running high-end games for longer duration can drain the battery really fast and will also cause your phone to overheat.

Therefore, if you like to play games on your Android device, make sure not to use them for long.

Turn off notifications for apps

You don’t have to let your apps sync all of their data automatically. Choosing to do this manually, or to limit auto sync to the apps that really need it, can seriously reduce power use. Go to Settings>>Notification and there you can view app specific settings for notification. Turn off notification for an app by clicking on it and select ‘Block All.’ This will stop the processor from checking on it from time to time, thereby making your phone battery last longer.

Turn off animations and reduce Background Process

Animations are another factor affecting battery life. Time to get into some behind-the-scenes work here. To make these changes, you’ll need to access the Developer Options menu in your settings. Head over to the Settings app on your Android phone. If you don’t find Developer Settings, then go to Settings>>About phone and tap on ‘Build number’ a few times.

 Go back to Settings, and you will find ‘Developer Settings.’ Tap on it and there you will find three options namely ‘Window animation scale,’ ‘Transition animation scale,’ and ‘Animator duration scale.’ Each of these is likely currently set to Animation scale x1. Setting each of these to “Animation off” and you will see a considerable change in performance and improved battery life.

On this same menus, you can scroll further down to find Background Process Limit. By default, this is “Standard limit,” but adjusting it to 3 or 4 processes can slightly increase your battery life and may improve performance as well.

 Use lite apps and ad-free apps

Only keep the apps on your phone which you require frequently. Keeping too many apps can slow down your phone and reduce battery life. You can view how much battery an app is using, going to Settings>>Battery. Uninstall the apps which use more battery. Instead, try to use the lite version of that app or use an alternative app. Facebook and Messenger both have Lite apps also Skype available in the Play Store. 

 In Battery menu, tap in the top-right corner of the window and select Battery Optimization. A “Not Optimized” app will run in the background on its own schedule. Apps that are not required to run at all times should be optimized for better battery life.

Also use apps that don’t use ads, or purchasing premium versions of apps that eschew ads, can drastically change how badly your battery takes a beating. If you use an app frequently, and it’s sucking up your phone’s life juice every day, consider upgrading or finding an ad-free alternative.

Discard auto synchronization

Some apps such as Gmail, Twitter, Reddit constantly refresh themselves to offer the latest information rather than running multiple auto-refreshes throughout the day when you may not need them to.
Turn off auto-syncing for Google accounts. If you don’t need every single Google account updated every 15 minutes, just go to Settings and Google account and turn off auto-sync for those apps you don’t need constantly updated. To turn it off, go to Settings > Accounts. Tap the three vertical dots in the upper right corner and uncheck “Auto-sync data.” You can also manually adjust which apps sync and how frequently.

Android updates are necessary

Don’t ignore app updates because it can help you to avoid bugs and other issues that are related to your smartphone and battery. Keep your apps updated. There’s a reason developer constantly update apps to improve battery and memory optimization. Likewise, delete old apps you no longer use, because these may be running background processes that consume RAM and battery life.

Just go into your Settings and tap Battery. From there hit the menu button three dots at the top right of your screen and go to Battery optimization. From there you can see which apps are optimized and change them. You can only change the non-essential system apps.

Black wallpaper can increase battery

What is a power-friendly wallpaper? That actually depends on what kind of display you have!

There are essentially two kinds of displays currently on the smartphone market. AMOLED works by lighting up individual pixels to create images. LCD works by having a backlight that is overlaid by a screen that shutters and displays the backlight to create pixels which compose images.

If your phone has an AMOLED screen like most Samsung devices, use a dark-colored background. Black wallpaper can increase battery life this is because pixels that make the AMOLED displays only utilize battery power to illuminate light colors and don’t need any energy to show black color. Simply put, the more dark or black pixels you have on your AMOLED display, the less power it consumes to illuminate them, thus saving the battery.

However, if you have an LCD display, the most power-efficient option is a white wallpaper because the screen doesn’t have to work to create the pixels. So, the benefit of having a white background on an LCD display is not as significant as the benefit of having a black background on an AMOLED display. If you’re not sure which you have, it won’t hurt much to err on the side of black.

Dim your display optimizations

Full brightness might be necessary to see those texts under the full light of day, but why are you still running that setup after sunset? Apart from improving battery performance, it reduces the strain on your eyes too. Again, the screen is the biggest enemy of your battery, keeping it off as much as possible is the crux.

Go to Settings>>Display. There you can disable Adaptive Brightness as it continuously drains the battery by monitoring the ambient light. But if you are not used to changing your display brightness every time you step indoors, keeping adaptive brightness or auto brightness depending on which version of Android you are running would, in fact, help you increase battery life.

Set your “Sleep” length to be as short as is feasible. Set the Sleep option to one minute or 15 seconds is a good amount. This reduces the time the screen remains ON after you’ve stopped using it. Use a dark wallpaper, and a dark theme or night mode if possible. Many apps also have night mode option in them.

Never use live wallpapers though it looks great on display units, in everyday life, these gorgeous backgrounds take processing power to animate. So don’t fall for such eye-catching displays instead stick with something more power-friendly.

Doze Mode (Android Marshmallow)

Doze mode is the latest addition to Android OS and works on the device running Android 6.0 Marshmallow. You don’t need to do anything to use the new doze feature and basically, there are no switches or settings to activate or deactivate it.

Doze mode essentially just shuts down things you’re not using depending on how long it has been since you’ve touched your phone. Network connection is severed and syncing only happens during specific intervals. When you’re away from your phone even longer, more things are stopped, like GPS, Wi-Fi scanning and all syncing.Thus, Doze mode works in the background of Marshmallow devices and puts your phone in hibernation mode when it lies unused for a longer duration.

Turn off Google hotword detection 

Stop your phone from always listening. Google Assistant is an awesome service, but its voice recognition feature can continuously keep listening for the ‘OK Google’ keyword detection and hence drains your battery at an alarming rate. Especially if you don’t actually use it or only use it occasionally. So turning off Google’s hotword detection will prevent your phone from being always ready to listening for a command to perform a search function. Here is how you can turn it off.

Go to Apps > Settings > Google Services > Search & Now > Voice > Click on ‘OK Google Detection’ > Turn Off ‘Always On’.

Use Battery Saver

 Go to Settings > Battery and then tap the three-dot menu in the top right of the screen. Choose “Battery Saver”.

Battery saver reduces your device’s performance and automatically limits vibration, location services, and background data. You can activate it from here, or you can set it to kick on automatically at 5 or 15 percent battery.

Customize which apps can use location

Most of the apps that are installed on your smartphone constantly track your location. But keeping it on throughout the day while you don’t need location tracking will simply kill your smartphone battery.

Turn it off while you are just using your handset for watching videos, sending emails and apps where you don’t need location tracking.

Use Greenify

Unlike many Android apps that claim to optimize performance and increase battery life, Greenify actually works. Greenify saves your battery life by pushing apps into a sort of ‘hibernation’ mode. Not only it stops an app from running in the background, but it also prevents it from starting until you open it again. Just select the apps you want to hibernate and notice an increase in your battery life and performance.

This can be helpful in many situations. For example, you might use the Amazon app to browse for things to buy, but don’t want it to operate in the background or send notifications. There might be other apps on your Android device operating in the background without a good reason. Greenify stops this by sending those apps into hibernation, which reduces their impact on the system, saving battery life while improving performance.

Get a better battery

Modular batteries used to be the norm for Android devices, but now they’re the smartphone equivalent of the Black Rhino or the Hawksbill Turtle. If you’ve managed to get your hands on one of these endangered species, then you may have the option to upgrade your battery to a higher capacity model.


However to keep your battery life long is completely in your hand at least by dim your screen and turn off services you aren’t using can also give you a better performance of your battery life.

Maximizing your battery life is a simple matter of minimizing your power usage. As you can see, your Android smartphone has a lot of components that touch on power use. Optimizing these can range from simply changing the way that you use your device on a daily basis to fully automating connectivity toggles.

Use these tricks & tips to make your Android battery last longer and to avoid carrying a power bank all the time. I hope these ways to increase Android battery life have been useful to you. 

Best Personal Loan Interest Rate December 2017

Best Personal Loan interest rate for December 2017

Personal loans are one of the best types of loans which will come in handy when we need the money urgently. However, it does not mean we go for any types of personal loan. Hence, in this post, I will try to list the comparative chart which makes you select the best Personal Loan Interest Rate December 2017.

There are two kinds of interest rates like fixed and variable or floating. You can choose which type of interest preferable to you based on your loan amount.

The fixed rate personal loan is where the rate of interest is locked throughout the life of the personal loan, this cannot be changed at any time even if the rate falls or goes up over the coming years.

The variable rate personal loan is opposite to it, where the rate is subject to market volatility. If the interest rate in the market falls, you will have to just pay the reduced rates and vice versa.

The fixed rate is a kind of hedging of market volatility, variable rates are helpful if you are expecting the interest rate in the market will fall.

What affects your personal loan interest rate?

  • Income Level- The rate is totally dependent on the income level and the company where you are working. This information is compared with the loan amount and they will gauge if you are capable to repay the loan without defaulting. According to the risk involved in your repayment strategy, the interest rate varies.
  • Loan Tenure: Usually shorter the loan in the higher the interest rate will be and vice versa. EMIs are regular and fixed return for lending banks, thus when the return is for long period the rate will decrease respectively.
  • Credit Rating of the Individual: Financial institutes conduct CIBIL check to understand the creditworthiness of the borrowers. In case of any default payment records, huge outstanding loan, fraudulent track records, banks has every right to cancel the loan or charge a higher interest rate. Hence, it is very much important to keep the good track record of your credit score and repay your dues timely.

Fees and Charges Applicable to Personal Loan

There are different ways of charging by each bank. However, when you notice about charges, you will find these three common types of charges.

  • Processing Fee: This is the non-refundable processing fee, this will be different depending on the loan particulars and bank’s policies.
  • Part Payment/ Part Pre-Payment Charges: When you pre-pay loan or part of principal payable by you, automatically banks lose some income because of this. Hence, they charge for this. You have to cross check this charges also.
  • Payment Delay Charges: An additional charge is levied by every bank on the outstanding amount that is not repaid within the specific date. It is essential to make sure payment/ EMIs are processed within the deadline to avoid these charges.

Best Personal Loan Interest Rate December 2017

Now let us discuss about the best personal loan interest rate December 2017. I tried my best to provide you the complete picture and comparative table. However, I suggest you to cross check with the bank before proceeding further.

Best Personal Loan interest rate for December 2017

Hope this information is useful for you to take an informed decision while going for a personal loan.

How stores make you spend more using Psychological tricks

How stores make you spend more

Where there is money to be made, there are tricks up their sleeves to get you to spend it. Like any other business out there, retail stores exist to take your money. You go in, you spend money, you get things, and everyone walks out happy.

How stores make you spend more

Before I portray the tricks of the retailers let me clarify first the vital difference between the Shopping mall and Strip mall.

The malls have a variety of branded and local based stores. The prices of the stores also vary depending on the type of the store, while branded stores are quite pricey, other smaller stores offer normal prices on merchandise. (Here you have the freedom to take your items without asking anyone.)

 Whereas Shopping centers usually house small supermarkets, video rental stores, dry cleaning, grocery stores, coffee shops, etc.  do not have large stores to attract the public also known as strip malls or open-air malls. The person would have to exit one store to enter another. (Here you need to ask for your items to the shop owner)

Have you ever observed the difference between buying any grocery items from strip mall or supermarket and from big grocery mall?

Let me explain you then, you might carry a small list of your necessary items before purchasing those and when you go to any strip mall you place your order to the shopowner according to your list and the shopowner handover you those items and at last he asked whether you need anything more and then you instantly reply them ‘NO’ and you clear the bill.

But when you go with the same list of items to any big grocery mall then there you are free to take your items as per your list without asking anyone by holding the cart. Here is the real game begins, yes the real trick. Because when we get that freedom of taking our necessary items you might observe that you never stick to that particular item only instead your attention deviates towards those plenty colorful items of the aisle and you purchase 3 or 4 items more than your budgetary list.

Here are some retail tricks that try to compel you into spending more cash…

Flooring patterns to slow down shoppers in big malls

Store size matters, if the store isn’t particularly big, they’ll make it feel big. In crowded places, people spend less time shopping, make fewer purchases (planned and impulsive), and feels uncomfortable.

Supermarkets and retailers are applying tricky methods by using secret flooring patterns to slow down shoppers and make spenders fork out more, to make them spend the most time and money in the sections with the products that make them the highest profit.

Lines on the floor “tell” us at what speed are we walking. It was shown, for example, that increasing the distance between the lines on the floor turns on the subliminal desire to reach to the end of the line if the end seems closer, we walk faster towards it. So, if the lines are closer, the buyers will go slower. In the contrast, researchers found that customers moved faster when the distance between lines was wider.

The rhythm of music stimulate your spending interest

As music is the best option for change your stress mood. From supermarkets to department stores, retailers employ this clever technique designed to get you to spend more.

Research shows that slow music makes people shop leisurely and spend more. Loud music hurries them through the store and doesn’t affect sales. Classical music encourages more expensive purchases.

They put a big, bold ‘SALE’ sign in the window

Your curiosity pushes you to go inside the shop and to scope it out when stores put giant sales signs of ‘SALE’ in red color in their windows which attracts your eyes. There, you may buy something on sale or buy at full price in, either way, they got you inside and made you spend money.

They welcome you with shopping carts

The store is welcoming you with a nice big cart at your fingertips in the intent of fostering you to fill the cart because of the larger the cart, the more prone you are to spending more, so choose for the handbasket or even the old-school armful of purchases if you can.

They place colorful high profitable items at the front eye level

Stores will put the more desirable and profitable items at eye level so that you’ll see them easier. This increases your chances of buying the more profitable items.

Majority of the grocery store have the tendency to keep like baked goods, floral colorful items, and stuff like that at the front so that it draws your eyes to these items because their appealing smell activates your salivary glands and will put you in a good mood, making you more likely to purchase on impulse.

They put the essential items towards the back of the store

That way you have to walk through the entire store to get to them. That’s why milk, meat, cheese, and similar items all rest almost exclusively against the back wall. You have to walk down various aisles to get to them and to get back to the registers in the front. This exposes you to a bunch of the store’s inventory. It doesn’t take a study to know that if you look at enough stuff in a grocery store that you’ll probably buy something else other than what you came in to buy. This forces you to walk through the whole store to reach them, increasing your odds of throwing some items into your cart along the way.

You have to walk up and down in the aisles

Since no store has a standardized setup, each aisle has only a part of a meal in it. Often to find out your specific items you are conditioned to walk up and down each aisle without deviating means to get all of the meal, you have to travel down multiple aisles. Stores do this intentionally so that you end up spending more time in the store looking for certain items. More browsing time equals more opportunities to buy. Eventually, you’ll start doing it out of force of habit even after you’ve completed your shopping list.

They keep things in reach

When you touch anything you get the feeling of that like when you buy clothes you like to touch the fabric which gives you the feel about the quality and help you to make your decision to buy something. The research found that people who touch things are more likely to buy them than those who do not touch things. If you can touch everything, there is a high probability that you’ll buy at least some of it.

They take the advantage of your good mood in holidays

After getting the holiday from your regular tight working schedule you really want to rejuvenate yourself by spending time at those Shopping malls with your closed ones. Holidays make people happy and that means they’re primed to spend money.

The malls use holidays to create huge sales events so that they can take advantage of your good mood because the sales are meant to get you into the stores and spending on discounted stuff and maybe some non-discounted stuff, too.

They use ploy of the rewards card

Lots of different places use the tactic of rewards card. You may pick up a rewards card, swipe it at checkout, and you get points. After all, if you spend all your money there, you’ll get rewards points which you can redeem for other stuff. As it turns out, by the time you get enough points for those nice things, you’ve already spent so much money that they’ve made a good profit off of you.

They put ‘Limited time offers’ card

Stores also use the trick of limited-time offers means to put limits on things to make them seem more appealing to increase your sense of urgency in making a purchase by creating the illusion of an unbeatable sale. The items tempting you to buy on the spot. For instance, you may go to buy a shirt, see that they’re discounted, and then see that the discounted rate has a “limit of five per customer.” So you grab a great deal without delaying where you only went in there to buy one. So they win.

They offer free shipping or home delivery

Sometimes stores offer free shipping when they’re out of stock in a size or low on inventory of a particular item, but this is often just to get you to make the purchase that day. You may be better off shopping around and finding a better deal with a competitor.

They offer to guarantee your refund.

The money back policy that if you are not satisfied with a product, really encourage the customers to spend more, implying with the intention that no matter what the customer does, they cannot lose. Actually, this removes skepticism about a purchase and any reluctance they may have felt to buy.


So be alert from next onward now before you enter any giant Shopping mall, be calculative and focussed only on your necessities despite diverting your attention towards the bright and mesmerizing offer of the stores.