WhatsApp Business app in India for Android – New Features

Finally, the WhatsApp Business app in India has now launched. It’s a complete Business linking, a promotional app for the extension of your business in a broadway with your customers directly by messaging platform. This solitary app making easier for small businesses to let them communicate with their clients and customers in an easy way.

WhatsApp Business app in India for Android

The WhatsApp Business app in India for Android is now available for free download via Google Play in India. You could not find the WhatsApp Business app now on the Apple App Store, meaning iOS users will have to wait a bit.The new app, for small businesses, arrived first in a handful of markets, including Indonesia, Italy, Mexico, the UK, and the US. The app was initially tested in India and Brazil ahead of its public release.

WhatsApp Business app in India aims at promoting, strengthening and simplifying the reach of small businesses without making hefty investments in website development, infrastructure related to customer support and more.

What is WhatsApp Business app?

WhatsApp Business app is meant for small businesses this might be of no use to you unless you own one. Say, if you run a small online boutique or garments shop or have a local grocery store or bakery or bookstore, then WhatsApp Business app can help you connect more efficiently with your customers. 

What new features of WhatsApp Business app in India launched?  

The new ‘WhatsApp Business’ features include ‘Business Profiles’, ‘Messaging Tools’, ‘Messaging Statistics’, ‘WhatsApp Web’ and ‘Account Type’. 

1. Business Profiles: Will help customers with useful information such as a business description, email or store addresses, website or any extra description of the business.

2.Messaging Tools: Allow business owners to set quick replies to ensure that they can quickly send answers to frequently asked questions (FAQs). There will also be greeting messages for customers and away messages as well when the owners are busy or during off hours.

3. Messaging Statistics: Business owners will also get to see messaging statistics and review what messages have been read and see what is working on the platform so that they can tweak the content of quick replies or their strategy of contacting their customers.

4.WhatsApp Web: There will also be the option of WhatsApp Web to send and receive messages with WhatsApp Business on the desktop.

5. Account Type: Finally, the account type will let users know if they are talking to a business as it will be listed as a Business Account means to ensure that the customers contacting them know that they are business owners.

WhatsApp pointed out that over the time business accounts will get ‘confirmed accounts’ after it is confirmed that the operator of the WhatsApp Business account is using the same number as the actual business contact number.

Will WhatsApp charge for this Business app? 

The WhatsApp Business app in India is free for all SMEs. The normal users can continue to use WhatsApp without change and there is no need to download anything new. Users have full control on the messages that they receive as they can block any number including the messages coming from a business account. Users can also report the messages from Business accounts as spam if they are spammy in nature.

How will this affect normal users?

 The present WhatsApp service is different from the WhatsApp Business service, which caters more to business owners. So you will have to verify and register your mobile number once again.

But since it is a separate service meant for different users, WhatsApp Business app in India will ask for a separate mobile number, one that is different from the one you use for your regular WhatsApp application.

For those who stuck with one mobile number can choose to move it to WhatsApp Business or simply use the second number for verification. WhatsApp warns that hitting ‘Continue’ will “move” and not share the number with its other service.

Terms of the service

In terms of some major similarities with the original WhatsApp, the WhatsApp Business app in India allows businesses to set privacy for their profile photo, about information, and status as well as lets them block any of their contacts and enable read receipts. The app also has a live location feature that helps companies share their live location with their clients and customers. It additionally allows businesses to make voice and video calls. Notably, the app offers end-to-end encryption for all the messages and calls it circulates to restrict any third-party access.

 Caution:-

 WhatsApp is free and has no ads for the service, so it will need to look at new ways of monetizing the app. Also, WhatsApp says, in countries like India and Brazil, over 80 percent of small businesses are using their app to connect with customers. You could not find the WhatsApp Business app now on the Apple App Store, meaning iOS users will have to wait a bit.

For those of you who prefer WhatsApp for sending pictures and good morning messages, then the current version of the app is good enough.

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